A qualified visitor is someone who is interested in your topic or maybe in your products. Before buying an e-mail list consider how qualified are these people on the list. For example if they subscribed because they would like to teach their dog and you have a Dog Training Course for sale is not the same thing as if they were subscribed only because they would like to receive tips about how to keep their dog healthy. The qualification is much more different! Be selective and buy only those list which is highly qualified to your product or service like the dog Training Course.

There are lots of scammers and poor services in this area however if you just started in e-mail marketing then it would be a very good option for you to start your e-mail marketing campaign and build up your OWN list.

Before buying a list from a list provider always contact them and ask how did they got that list because most of these so called provider's lists are

1. Too old

2. The addresses doesn't even exist anymore

3. They got the e-mail illegally

4. The e-mail address didn't allow them to send messages and blocked them out through spam blockers.